As a struggling independent musician in a extremely competitive over-crowded market it really should be left unsaid that you want to stand out from the crowd. There are a lot of methods to do this. There is music publicity, radio promotion, substantial tour presence, and the almighty music advertising and music promotion. You need to have to get your message out there –period.
Obtaining your music marketing message out there is one thing but obtaining the suitable message out there is another. Your expert image as an independent artist is of the utmost significance in order to rise above the sea of competition. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Typically, musicians will use either a traditional print music media kit, a digital press kit (DPK), or an on line EPK (Electronic Press Kit). But just how specialist and convincing are they?
A regularly asked question that I get all the time from my independent artists and musicians is which kind of press kit must we put with each other? Which type of music press kit operates ideal and is most impressive and effective? The answer to that question depends on a couple of things.
What I imply by this is that I advise making and maintaining two kinds of press kits — either a print or digital music press kit, and an electronic press kit. soundcloud to mp3 for this is very simple. Specific media outlets, labels, venues, music management businesses, and so forth. choose a print press kit or digital press kit with your full blown CD so it can be listened also on higher efficiency stereo gear to get the full impact of your music and its production qualities. Others prefer not to have their office congested with piles of press kits, and their preferred method is just reviewing your music online.
For the causes just noted, we suggest you do a print or digital press kit and have one online as well. There’s truly absolutely nothing to producing an online EPK so why not have it available. There are a handful of really good EPK solutions out there and they price just a handful of dollars per month. But I am putting an emphasis on the fact that an EPK (Electronic press kit on the web) is not adequate. You nonetheless ought to have the traditional print or digital press kit in your music promotion arsenal.
It is notable to mention that your Music press kit is probably your most important promotional tool and it requires to be taken incredibly seriously. Other than your CD and live efficiency it is generally the 1st impression of you as an artist that labels, venues, and other music media outlets will obtain. There are a lot of graphic art firms that specialize in the preparation of media promotion kits that you might want to consider if your spending budget permits. If not, for a few dollars, a small creativity, and time and work, you can do it yourself. Here are the fundamental elements of a print press kit and Electronic press kit, and the skilled indicates by which to go about it.
In your conventional print music press kit version the components to consist of are a professionally designed cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a expert eight- x ten- black and white glossy promotional photo, media feature articles and press releases, album reviews and quote sheet, your full length – extended play, or professionally recorded demo CD, an sector CD-one sheet, a small business card and professionally labeled envelope. The supplies needed are heavy stock paper, portfolio cover, large envelope, address labels, business enterprise cards, and your eight- x ten- glossy photo. Now here’s how to go about placing the print press kit with each other.
COVER AND LETTER OF INTRODUCTION:
Your specialist music press kit need to have an impressive cover. This should really consist of a photo of the artist, artist’s name, and artist’s contact data. Sort of like the cover of a book. You must also involve a cover letter of introduction. This really should introduce you as the artist stating briefly a tiny about your self. Don’t get too distinct in this letter you can leave that for the bio and other media which you will involve.
Make certain you address the letter to 1 specific individual – – getting individual is important. It offers the look of a non-cookie cutter look and that you feel this media outlet, label, venue, or music agent has significance. Make confident that either at the best or the bottom of this letter you have integrated your complete make contact with information and facts or your artist’s representative’s make contact with information and facts. The cover letter should really be inserted just inside the kit’s cover prior to any other information. The get in touch with facts really should also be incorporated at the bottom ideal on every single web page in the music promo kit.
Artist or Band Biography:
The next page or what would actually be the first informational page of the music media kit would be your artist biography web page. Right here you must involve a short history of the artist or band, a tiny about each and every member if it is a full band. This need to be no longer than one particular page and should really not be a lengthy drawn out history of the band but just a brief synopsis of what you have accomplished and where you strategy to go. Far more importantly, you must include things like considerable shows or tours, contests won, radio play, or any achievements that you feel are noteworthy and may well raise you above others in terms of popularity and development. Hold it basic, concise, and meaningful. If there are no writers among you or your friends than we hugely propose possessing your band bio written for you by a professional music copywriter. It really is so significant and it should be skilled.